USA responsibility for fostering the growth and development of the EEC Article

USA responsibility for fostering the growth and development of the EEC - Article Example In addition, they believed that an integrated Europe could play a greater political role in the world. The economic gains to be derived from European integration were recognized long before the postwar era, but post-World War II developments made them greater and more visible. The benefits come from expanding the size of the market open to producers. They are thus able to obtain the economies of scale resulting from mass production and specialization, and the economy as a whole can gain from the effects of greater competition. The advantages of integration assumed greater importance in the 1950's because technological developments that occurred during and after the war increased the size of the market necessary to support efficient industry. Competition from large U.S. business firms seemed insurmountable to European firms faced with small, fragmented markets and equipped with obsolete machinery. Larger markets and protection from the competition of U.S. products were thought necessary to sustain rapid European growth. Both could be obtained through economic integration. The political gains from integration seemed at the time to be even more important than the economic ones. The destructive war in Europe was not followed by peace but by cold war. Under Joseph Stalin, the Soviet Union threatened the very existence of European governments. Germany was divided and faced a powerful Russian army on its frontier. Italy and France both experienced great uncertainties from having large Communist minorities within their borders. In this situation, only the military power of the United States maintained security. But the Europeans felt that they had to make an important contribution to their own defense, both to avoid being totally dependent on the United States, and to prepare for the day when U.S military forces would be removed from European soil. Integration through supranational institutions was thought to be both a means of ensuring efficient expenditure of the resources Europeans felt they could devote to security, and a way of downgrading independent m ilitary establishments. In Germany, particularly, integration was viewed as a means of providing sufficient strength in the West to convince the Soviet Union that nothing could be gained from a continued division of Germany, in the hope that reunification would eventually be permitted. Conflicts over the goals of European unity and over the degree of supranationality of its institutions have marked the European movement during the postwar period. Indeed, the most far-reaching attempts to institutionalize unity through the European Defense Community (EDC) and the companion European Political Community (EPC) foundered on issues directly related to these conflicts. In order to circumvent this problem, the promoters of the "European idea" decided to concentrate their efforts on economic integration. European governments ( France in particular) could enter into agreements in the economic sphere, as demonstrated by the formation and continued existence of the European Coal and Steel Community (ECSC), but were not prepared to accept a direct attack on national sovereignty, as shown by the defeat of the EDC proposal. Thus, the Rome Treaty establishing the EEC is devoid of provisions for political integration. (Nugent, 2006) However, political motives were paramount, and th e ultimate objective of the

Management of Resources and Operations. Coca-Cola Company Term Paper

Management of Resources and Operations. Coca-Cola Company - Term Paper Example The company has been successful over the past years in terms of growth and market share globally. It uses franchising business model whereby it only manufactures the concentrate and then sells it to its franchised outlets. Its management is crucial to this success since it lays down the platform on how processes are done. To create an order in its operations, the global headquarters makes all major decisions like promotional advertisements and branding while every regional level implements them hence creation uniformity in the market. This research paper will seek to establish the management of resources and operations and the resultant success in Coca-Cola Company. Functions of Management Though management’s functions might vary, it carries out four key functions. In planning function, it identifies tasks to be done and offer procedure on how to perform them. It also declares and specifies the deadlines for the responsibilities. The main intention of planning is to work towar ds aspiration achievement both short term or long-term. Management controls by comparing performance against previous or set standards (Aswathappa & Dash. 2007:23). This enables the organization to set boundaries on business activities. Measuring of performance enables the organization to plan the next course of action as a corrective measure. Its organizing function encompasses dividing roles and tasks among employees as a mechanism of implementing of plans. Influencing may also mean motivating of employees. Therefore, through influencing, the management provides guiding principle on activities that are pilot to goal achievement. Influencing increases productivity in an organization since people are motivated (Griffin, 2011:12). Therefore, operations management ensures that production of goods is within the undeviating time possible, with the least amount of resources and customer needs addressed efficiently and effectively. Management Strategies in Coca-Cola Company The companyâ⠂¬â„¢ success and profitability is a fruit of its management strategies that keep its operations on track to goal achievement (Bodden, 2008:8). Its management involves itself in environmental scanning whereby it collects data, analyzes it, and provide information for strategy planning. This scanning helps it identify the present internal and external opportunities as well as threats. Therefore, it is essential to carry out the environmental analysis frequently for a continuous improvement in the organization. Strategy formulation is another milestone for success to Coca-Cola Company (Marr, 2010:286). It has a definite course of action on how to achieve the organizational goals. In other words, this may refer to the road map that the company should use in order to achieve its goals. The senior level management is bestowed with the responsibility for the formulation of long-term strategies, and shaping them. As the same time, the front line managers make decisions on tactical strategi es; they make short-term decisions. Another key function within the company is strategy implementation. Once the company establishes its strategy, putting it into operation is of significance (Jennings, 2011:27). The implementation process involves designing its structure, distributing resources, formulating a decision making channel, as well as managing